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edited 1/6/2012


Children and Adolescents in the Market Place:
Twenty-Five Years of Academic Research

Chapters 1 through 6 and Indices


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Contents & Preface

Chapter 1: Learning the Consumer Role

Chapter 2: Economic and Financial Behavior

Chapter 3: Expenditures, Shopping Behavior and Brand Preferences

Chapter 4: Consumer Behavior Determinants

Chapter 5: Public Policy

Chapter 6: Research (& indices)

 


 

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