Analyzing Slogans & Mottoes: Exercises

©2004 Edward G. Rozycki

 

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reedited 4/2/12

Slogans and mottos are devised primarily:

A. To motivate people to consensus on a plan of action; and often,

B. To conceal a (values) question whose answer people might dispute.

For each of the slogans or mottos given below indicate:

a. a possible motivational intent, and

b. the (values) question(s) it conceals .

EXAMPLE: Make Every School A Good School!

Possible Motivational Intent  (PMI) : To get people to improve schools uniformly across a system.

Concealed Values Question(s)  (CVQ): What makes a school good? Can schools be different and still be good? Are these "goods" compatible? Who should judge this?

1. Treat all students fairly!

PMI: ____________________________________________________________________

CVQ: ____________________________________________________________________

2. Do unto others as you would have them do unto you!

PMI: ____________________________________________________________________

CVQ: ____________________________________________________________________

3. Pursue Justice!

PMI: ____________________________________________________________________

CVQ: ____________________________________________________________________

4. Treat each individual as an end; never as a means!

PMI: ____________________________________________________________________

CVQ: ____________________________________________________________________

5. Leges Sine Moribus Vanae! (Laws without morals are of little worth. -- U of P crest slogan)

PMI: ____________________________________________________________________

CVQ: ____________________________________________________________________

6. Mens Sana in Corpore Sano! (A healthy mind in a healthy body -- Widener  U Crest slogan)

PMI: ____________________________________________________________________

CVQ: ____________________________________________________________________

7. Semper Fidelis! (Always faithful -- U.S. Marine Corps motto)

PMI: ____________________________________________________________________

CVQ: ____________________________________________________________________

8. Gegen die Dummheit streben selbst die Goetter vergebens!  (Schiller: Against stupidity even the gods strive in vain.)

PMI: ____________________________________________________________________

CVQ: ____________________________________________________________________

9. Never respond in anger!

PMI: ____________________________________________________________________

CVQ: ____________________________________________________________________

10. The best course of action is that which benefits the most people!

PMI: ____________________________________________________________________

CVQ: ____________________________________________________________________

11. To Really Educate, Teach VALUES!

PMI: ____________________________________________________________________

CVQ: ____________________________________________________________________

12.Ariston metron! (The middle course is the best! --Cleobulus)

PMI: ____________________________________________________________________

CVQ: ____________________________________________________________________

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