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edited 1/5/2012
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COMPLIMENTARY COPY
Children and Adolescents in the Market Place:
Twenty-Five Years of Academic Research
Electronic Edition 2010 © NewFoundations
(Original Pierian Press © 1999 ISBN 0-87650-383-0)
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Children have been studied and considered as a potential consumer market since the mid-1950s. In the 1960s and 1970s, the research on children focused heavily on television and its effects. Later, as the economic significance of children as consumers has grown, manufacturers and retailers alike have re-examined their attention to children. During this same time period the research on children in the consumer role has dramatically expanded in volume and variety. Research studies covered in this volume were selected from a wide range of sources including professional journals, books, and trade papers. They provide a description of both the factors affecting the consumer behavior of youth and their actual consumption behavior and preferences.
Approximately 220 different journals and proceedings are represented in the 836 summaries included in the bibliography. |
by Thomasita M. Chandler, Ph. D., and
Barbara M. Heinzerling, J.D.
669 pages.
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